
I’m an entrepreneur and athlete. I run Algoboa, a company in Tokyo that helps companies build AI into their everyday work. I’m also a co-founder of RIKYU, which wholesales Japanese matcha to cafés in more than ten countries, and of Next Sales, an AI sales tool now in development. Before Algoboa, I was director and CTO of an AI startup, where I led a team of about fifty people building AI systems for large manufacturers.
I was born in Brazil and grew up in Okazaki, Japan. I studied at Akita International University and started working in AI while I was still a student. My family has had a coffee farm in Paraná since the 1930s, when my great-grandfather moved to Brazil, and the name Algoboa comes from the Portuguese algo (something) and boa (good).
Outside of work I race triathlon and HYROX. Here are my results, my favorite movies and books, my journal, and some principles I try to keep in mind.
Now November 2026
- Helping companies, mostly manufacturers, adopt generative AI at Algoboa
- Wholesaling and exporting matcha at RIKYU
- Building Next Sales, a sales tool that researches each company before it writes to them
- Preparing JapanFans, which brings distinctly Japanese experiences to people traveling in Japan
- Doing most of my work with AI agents
- Heading to Brazil this month to race in Rio, then visit São Paulo and the farm
Background
- 2025 to now AlgoboaFounder and CEO
- 2025 HelpfeelProduct manager
- 2024 to 2025 Director and CTO of an AI startupLed about fifty people
- 2022 to 2024 WEELGenerative AI engineer and project manager
- 2020 to 2022 SWE (freelance)
I work in Japanese and English. In February 2026 I taught a hands-on generative AI course in Akita.
Principles
- The top of life is health, free time, love, and beauty
- Money is the floor
- The body comes before the business
- Good people, good money, good life
- Start with things people really need
- People will not stop drinking matcha or coffee
- Several businesses are better than one very large company
- They help each other
- Value stays in what is hard to copy
- Less in code, more in your own data, relationships, and physical things
- With AI, what matters is how many places you create to use it
- Test things with a hypothesis in hand
- Work side by side instead of passing messages along
- Build work that does not grow only with the hours put in
- Culture from any country can travel once it is in a form that sells